When Frugi was born we decided we’d strive to be as ethically and environmentally responsible as possible. We only use organic cotton grown by farmers we trust, our outerwear is made from recycled plastic bottles and we’re always looking for new ways to innovate and explore.
There are so many reasons to love organic cotton, here are just a few…
- It’s pure, gentle, soft and snuggly
- Organic cotton feels super-soft because the fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton
- It’s much kinder to babies and young children’s delicate skin. No harmful chemicals or dangerous dyes are used so organic cotton is less likely to trigger allergies
- Organic cotton is more durable and lasts so much longer enabling you to hand it down for generations!
To find out more and to watch some of our fab videos on sustainability please click here.