Our clothing should be pretty consistent with national standard sizing! We know historically we were on the larger side!
We conducted a massive sizing review during our Autumn/Winter 2018 range, now sizing is more consistent and comparable to high street brands. This project started as a result of lots of customer feedback around our sizing being too generous.
We use a little family of mannequins called Alvaforms. They are based on 1000’s of amalgamated measurements and everything is fitted to these - it’s been a huge project, but you will really notice the difference with consistency going forward!
Most of our baby and toddler range remains Cut4Cloth, and may be a little bigger than standard sizing to allow extra room for those fluffy cloth nappies. Check the product descriptions for details :)
To find out more about cloth nappies, take a peek at our sister company, TotsBots.